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Keep Austin Fed

What is Keep Austin Fed?

Keep Austin Fed is a non profit organization founded in 2004 that aims to connect food insecure people in Austin Texas with commercial food surplus from local businesses & restaurants. With over 180 volunteer food runners & 47 partnered businesses, Keep Austin Fed has made a large impact on both food waste & food insecurity.

A Tasty Transformation

The goal of this redesign is to help convey Keep Austin Fed’s sustainable minded message of saving food waste through friendlier & more polished branding. The target audience is people who are sustainably minded that can donate either time or money to advance Keep Austin Fed’s cause.


The Morphological Approach

Here both the shape of the Texas flag and a lunch tray have similar attributes. They are combined together to easily convey that Keep Austin Fed is a food based organization from Texas. The Mark is rounded off and bubbly to be more inviting and friendly to new volunteer food runners.

Keep Austin Fed’s Brand Voice & Taglines


Keep bellies full, not landfills

745,000 Lbs of meals rescued!

Come and take it, Then Donate it!

Our volunteers rescue thousands of meals a month.

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Packaging / branding


Hero Image

Photo by nrd on Unsplash


Mr Mockups

Lunch Box 3d Model

designed by Mike Jones / Google Poly

T Shirt

designed by Oleg R / Adobe Stock


Designed by Zlatko_Plamenov / Freepik


Designed by madebyme / Graphic Burger

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