Wakey Wakey is a taco truck from San Antonio Texas. This truck specializes in both coffee and breakfast tacos, a staple Tex-Mex Food in San Antonio. Being a taco truck has certain advantages. Wakey Wakey moves across downtown nightlife, feeding hungry city goers. The target audience is the weird cross section of people who stay up way too late and the people who wake up a little too early. Both the hungry bar patron, and the guy who gets up at 5 A.M every morning to mow his lawn.
The trademark combines the circular form of the eye with the semicircle of the taco. Using the taco as an eyelid, the mark conveys food while also showing a sleepy eye that’s a little sassy, as if it’s telling you “wakey wakey."
ENERGETIC / SASSY / SUNNY / BOLD / SILLY / FUNKY /
Wake up! Have a coffee rush before you ate up!
Wake me up, when my cravings end.
Wakey up! Wakey up inside!